Caramma

Business development, go-to-market and creative direction ·

Veronica worked with Caramma's founding team from early 2023 through to launch in 2025, on business development and go-to-market strategy, and as creative director of the launch campaign.

The work built the brand around a single idea: that bottle feeding lets every parent take part, not only the one who breastfeeds. The launch campaign, shot by Petra Kleis and developed with Head of Brand Alexandra Rendtorff, was the first in the world to put fathers and queer parents at the centre of the bottle-feeding story.

The Caramma support bottle has since won a Red Dot Award: Best of the Best, and a Danish Design Award.