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AERON

Brand strategy, positioning and zero-waste production

Veronica worked with the Budapest fashion label AERON over a year, alongside the CEO and the board from Vanguards, on a new strategic foundation for the brand. The work treated zero waste not as a sustainability claim added to the business, but as the logic the business ran on.

She visited factories across Hungary, developed the zero-waste production model, and set the brand's positioning and direction, with a step-by-step implementation plan built with the core team.

AERON launched ZERO - a line knitted whole on a 3D knitting machine, producing garments without cutting waste - with a new brand identity to match.